WHY DO PERFUMES GET DISCONTINUED, AND HOW TO REPLACE YOUR LATE FAVORITE SCENT?

Perfumes have a relatively long product life cycle, but this doesn’t mean that they can dodge it. Like every product which enters the market, perfumes have to go through the introduction, growth, maturity, and decline stages. Some fragrances achieve a second life after maturity, and some get discontinued entering the decline stage. There could be a million reasons why companies choose to discontinue a perfume, and some are as follows:

Why do you think designer brands launch new fragrances every now and then? To generate revenue out of it. Perfumes meet their fate and discontinue when they fail to do that. Companies would never linger on with a perfume brand which is just a cost over them. Moreover, launching new fragrances every year makes less space for the previous ones. Sometimes, companies also choose to discontinue the least profit-making product.

Besides, fragrances often go outdated. This could comprise of whether the formula or the scent itself goes out of fashion. However, revamping them means incorporating a significant cost. Therefore, a cost-benefit analysis is done to conclude whether to discontinue the fragrance or not.

Other than that, perfumes that include natural ingredients can face scarcity. Some components are cultivated mainly to be used in perfumes. Because they are rare, there is a high risk of them going scarce. Once an ingredient is at risk of being endangered, obtaining them becomes expensive. Hence, lower profit margins or even losses.

On occasions, the government also bans some ingredients for society’s betterment. The EU commission once prohibited the use of oakmoss to avoid potential allergies among the customers. The trade of natural Musk, a widely used ingredient in perfumes as a base note, is controlled by CITES to preserve male musk deer. Companies then prefer to discontinue a fragrance.

Getting to know that your signature scent has been discontinued can be devastating. Finding a replacement perfume can be an overwhelming process. Even if the keynotes are the same, the concentration might make the scent different. Not to worry because we have got back. KDJ Inspired replicates designer fragrances, which means we also recreate discontinued perfumes. We can make your haul for your signature scent very easy as we have a variety of discontinued perfumes inspired by famous designer perfumes.